Archive for July 7th, 2010
I had always known that the fragrance Gendarme was popular, but what I didn’t know was just how popular. According to Jonathan Risco, president of Gendarme fragrances, this men’s cologne has been the number one selling fragrance in Barney’s New York for the last 18 years, that’s just one store.
So I decided to do a little digging to find out just how this one scent has captivated so many people, like celebrities, such as Tom Cruise, Dustin Hoffman, L L Cool J and Bill Clinton, also female celebrities like Janet Jackson, Sharon Stone and Brooke Shields, just to name a few.
Back in 1983, Topper Schroeder, the creator of Gendarme was looking for a fragrance that he could wear with pride, that did not irritate the skin or cause asthmatic reactions. After searching department stores everywhere with no success, Topper decided that he would create his own fragrance for his own personal use, after wearing it everywhere, it basically, by accident, became a very respected, popular and very much loved men’s cologne.
Risco exclaims “over the years Gendarme has changed the way people think about fragrance. It’s the fragrance you want to wear if you want to be kissed. You know the worst thing that’s ever been said about the fragrance? It’s that is smells clean.” I have not personally had the privilege of smelling this fragrance, however, it is definitely on my to do asap list.