Speaking Of Scents

Abercrombie & Fitch has set up their first outpost in Japan and the Japanese are not taking to Abercrombie & Fitch as well as the United States has.  Japan has a culture of subtlety and politeness that A & F apparently failed to assimilate with their bare chested male staff members.

Sex appeal may be a big part of their charm in the United States, but not so much in Japan.  I hate to admit it but what I find quite hilarious is that the A & F branch has taken to giving the space a bath in men’s cologne and piping it through the ventilation.  Makes you wonder if they will ever be excepted in Japan.