Japan is not excepting to Abercrombie and Fitch’s mens cologne
February 17, 2010
Abercrombie & Fitch has set up their first outpost in Japan and the Japanese are not taking to Abercrombie & Fitch as well as the United States has. Japan has a culture of subtlety and politeness that A & F apparently failed to assimilate with their bare chested male staff members.
Sex appeal may be a big part of their charm in the United States, but not so much in Japan. I hate to admit it but what I find quite hilarious is that the A & F branch has taken to giving the space a bath in men’s cologne and piping it through the ventilation. Makes you wonder if they will ever be excepted in Japan.
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