Boss has a new face for mens cologne
February 16, 2010
Scarlett Johansson is already the face for Dolce & Gabbana’s womens perfume, Rose the One. Well now her actor husband, Ryan Reynolds is the new face for Hugo Boss.
Ryan told Women’s Wear Daily that Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives, and I’m honoured Boss invited me to be the face of its new men’s cologne.
A spokesperson for Boss told People magazine that Reynolds would be the face of two new, as-yet-unnamed scents.