Speaking Of Scents

I’m rather curious, why is it that TV commercials feel the need to use half naked women to sell women’s designer perfume?  Could it be that the name alone is not enough?  Elizabeth Arden, Christina Aguilera and Sarah Jessica Parker to mention just a few, could not sell otherwise, I doubt it.

Now men’s cologne seems to sell better by their name alone, or am I just missing those commercials?  Anyway, I think it only fair for commercials to advertise the same with the men, Tim McGraw to name just one.