Cologne: How Much Is Too Much?
It’s widely agreed that the sense of smell plays a large part in the science of attraction. Some researchers have even posited that humans give off pheromones, or chemical signals, in order to trigger a favorable response from a potential mate. Perfume and cologne are used to enhance these effects and to create a pleasant association between the wearer and the scent. Too much cologne can cause precisely the opposite effect.
An overabundance of cologne can be flat-out offensive in some cases. We’ve had the displeasure of being in close proximity to someone who splashed on way too much fragrance. The odor invades your nostrils and won’t relent. With this in mind, remember to apply men’s cologne with discretion. Subtlety is key, so try to limit your usage to a few dabs at a time.